Organic retailing in India is still in its infancy and is beset with many challenges. Even as consumers are becoming increasingly conscious about the perils of conventional...
Category - Sales & Marketing
Marketing a way of Life
Recently, at a leading management institute, my lecture on career opportunities in marketing was the last in the series. The hall was full of students even though many of them had already...
Set targets, create opportunities
Years ago, a young and shy boy called Shrikanth, who was just out of manage-ment college, sat in front of me. He was facing the first interview of his life for a marketing job. I made...
The art of managing your sales team
Years back, I suddenly heard a huge commotion in the other end of our office. It was around noon and any commotion at this time was unusual, as we had a large sales team, which would be out...
The power of women in marketing
Let’s look at the following examples from a highly competitive service industry: Mother of a young child takes up a frontline sales job and performs at an average of 135 per cent of her...