With the dominance of Europe and America ending, the face of the world is changing rapidly in the 21st century.We are heading towards a tri-polar world, where large emerging nations such as...
Tag - challenges
How should HR attract the CEO’s support?
Recently, a sales manager of a prominent builder invited me for a PR interaction. Realising the inappropriate planning of the event, I declined to join.A few prominent individuals known to...
Marketing a way of Life
Recently, at a leading management institute, my lecture on career opportunities in marketing was the last in the series. The hall was full of students even though many of them had already...
Meeting challenges head on
Staying focused on a career plan and financing their study, are two challenges students usually face. V Pradeep Kumar provides tips on how to manage bothRaju, an undergraduate student works...
The power of women in marketing
Let’s look at the following examples from a highly competitive service industry: Mother of a young child takes up a frontline sales job and performs at an average of 135 per cent of her...